Through its annual CCI-survey (Centre for Consumer Information), 4Orange (formerly Acxiom) collects information on Dutch households on a large scale. These data are entered into the CCI Lifestyle Database. The information is subject to regular validations and comparisons with public sources.

Content data set

This data set offers a choice from a large amount of household characteristics by postcode. The data can be linked to the Geodan postcode files. You can choose the variables that are relevant for you from the total set of supplied variables. You always purchase a base set of ten variables. For each variable, the number of households per postcode is always included. In accordance with your wishes, you can expand the base set with sets of five variables each.

Applications

Linked to the Geodan postcode map, there are various applications for this data set, for example the analysis of catchments, distribution optimisation or determination of the market strength.

Conditions

The following conditions apply to the 4Orange data sets:

• Deliveries are subject to acceptance of 4Orange B.V.’s General Terms of Delivery. 
• Delivered data sets are subject to yearly licence tariffs starting with a three-year agreement.
• A surcharge of 25% on top of the base price shall be applied for one-year agreements.