As a financial intermediary, Meeùs (part of Aegon) specialises in insurances, pensions, mortgages and banking matters. The company’s branches are located across the entire country. For optimum positioning of branches, Meeùs’ main priority is that the travel time is as short as possible for its customers. To map out its customers and branches, Meeùs uses software and data provided by Geodan.
For optimum positioning of branches, Meeùs’ main priority is that the travel time is as short as possible for its customers. An important first step was to literally map out customers and branches. Subsequently, the catchment area around the various branches was established and an analysis was performed of how many and which customers were within or outside of this catchment area. Based on this information, Meeùs transferred some of its customers to other branches, the goal being to minimise the travel time for as many customers as possible and to increase its visibility.