“As a future game architect, I became fascinated at a young age by the different types of realities that exist and their individual qualities. Combining reality as we know it with a virtual version of it creates an endless number of possibilities, as well being useful in other ways. For example, you can improve existing situations, make more informed choices and decisions and reduce the number of errors, as well as get people actively involved in developing their communities. You can also use it, for example, to prepare prisoners for their reintegration into society by presenting them with a virtual version of what life ‘on the outside’ is really like. As you can see, there are all kinds of categories of people who benefit in some way from these alternate realities.”
Seeing is believing? No – experiencing is believing!
The Power of Extended Reality
A growing number of people throughout the Netherlands are using Geomagine’s innovative experiential technology, intrigued as they are by the opportunity to catch a hyper-realistic glimpse into the cities, neighbourhoods or world of the future. Since we want the experiences we create to be as relevant to users as possible, we use five different realities we collectively refer to as ‘Extended Reality’ (XR). In this first blog post, XR expert Edwin Fennema will walk us through these various reality types, after which he will show how we use them to assist our clients and advance our mission every day of creating a smarter, safer and more sustainable world.