Reach the right target audience with location optimization

Albert Heijn uses other information to make decisions than a local primary school, and still other factors apply to healthcare organizations. That's why Geodan offers custom services. Together, we look at the KPIs that matter to your company. Where is your target audience and how far away do you want to be from them? Does the price of land play an important role? We convert this data into variables that we process into map layers in a handy web viewer. Easy to adjust yourself for constantly updated insight.

Thanks to our experience, we already have a lot of in-house knowledge and data, including zip code-level demographic data and all sorts of building properties. Useful if, for example, you want to know which buildings have more than 100 sq. m. of office space. Or if you’re curious how many seniors live in a particular neighborhood.

Ultimately, we utilize 3 different information sources: those of the company itself, our partners, and our own database. We bring these results together in one convenient web viewer, which lets you retrieve information from various map layers. This web viewer is built dynamically, so you can turn information on and off, as well as adding information yourself. You can also easily share it with co-workers or partners: per layer or as a total map, to support your arguments for choosing a particular location.